Recently I learned from colleague at RSC a new term BHAG - Big Hairy Audacious Goal that was proposed by James Collins and Jerry Porras in their 1994 book entitled Built to Last: Successful Habits of Visionary Companies. Idea that company should have long-term goal, and long means dozens of years, is very appealing. In fact so appealing that i thought of what would be name corporate goal that may go beyond dozens of years, goal that only next generation may benefit from.
And new term HBAG - Huge Bold Audacious Goal - was born.
But idea should be realistically achievable. One of example of non-HBAG might be idea of building Communism in Soviet Union, as possibility to build completely "just" society is utopia by definition.
Probably best current example of HBAG would be Ukrainian dream to become member of European Union. While originally introduced by Leonid Kuchma back in 2002 with goal for associate membership in 2011, the idea than would qualify as BHAG - 9 years program is big, but not huge. But implementation of "European Choice" over last 10 years was such a catastrophic that as of now it may be easier to convince Ukrainians in building Communism then to reach membership status in European Union.
So to research the matter and brainstorm in details the LinkedIn group "UAIX - Ukraine America Ideas eXchange" was created.
Welcome to discussion!
Roman Havrylyak
