Couple years ago at Enterprise2.0 conference at Silicon Valley i met Oliver Marks from back then Sovos Group. In discussion around collaboration within enterprise i shared quote we used at RSC for E2.0 initiative - "Collaborate by Sentences, not Chapters!", that was later twitted and picked up some traction within hashtag #e2conf. Later i followed Oliver on Twitter and one of his quote became favorite in social networks discussions - "If you are not paying for it, you're not the customer; you're the product being sold."
Later i changed the quote to end with "you are Finished Good with unfinished BOM", where BOM (Bill of Materials) implies personal information of "customer" that is not yet collected. Well, and Finished Good obviously implies "product being sold".
So as result all discussions about privacy invasion on free web services is just simple BOM exploration by manufacturer :-)
On serious note I'm promoting concept where access to social networks is paid service, but with opportunity to gain money back in partial, full, or even with extra. Simple idea is that paying consumer would have completely ad-free environment, which is not big deal. But enhancement of this is that each "like" of paying customer is allocating fraction of his monthly fee to content owner. Fraction is determined as 80% of monthly fee divided by number of likes per month. 20% of monthly fee goes to Social Network revenue. Accrued cash to content owner can be redeemed only when becoming paying customer as well.
For example, if i pay $10 per month to access Facebook without ads, better privacy protection, and with SQL-like access to data (always been a dreamed feature) and during month i liked 10 posts from 10 different "social friends" then each post owner would get accrued 80 cents ($10 x 80% / 10 likes). In order to be eligible to redeem accrued amounts 10 owners would have to sign up for premium service themselves. Accrued cash never expires and keeps growing to lure customer to paid service. And Merry goes round and round and round...
This simple process may encourage to post better quality content as there is incentive now to generate "likes", and encourage to become true customer by signing up for paid service of ad-free experience with option to earn cash.
And maybe i can see time when Facebook or Google become Database-as-a-Service with granted SQL access to data and only optional skin to present data in adhoc website mode.
September 15th, 2013
Knoxville, TN
Sunday, September 15, 2013
Saturday, September 14, 2013
Texas Marketing and Ukrainian Football
Last week i visited San Antonio, Texas for JMP Discovery Summit - conference for statisticians interested in exchanging best practices, learning proven statistical
techniques and spreading the power of analytic excellence across their
organizations.
Decision to visit came from BigData buzz going on for awhile in IT industry. While BigData is mostly approached today from perspective of computational parallelism for terabytes of mostly unstructured content the alternative is to approach it with complex statistical techniques. And desktop software JMP is best market response for in-depth statistical analysis of data.
But this post is about pivot that happened last week. Few weeks ago I signed up for trial version of distributed database as a service - CloudAnt. After few email exchanges with account manager I was offered to visit CloudAnt office at San Antonio, conveniently co-located at Rackspace - one of the biggest hosting and cloud provided in USA (and most probably in the world). With JMP Summit ending around noon on Thursday i had few spare hours and agreed. It turns out to be most exciting event of the whole trip.
Rackspace office is former shopping mall, that was purchased and transformed into technology mecca. Read more from NY Times article.
While million plus square feet office is amazing by itself the true wow moment came when Rackspace employee told me that he got confused that my record as prospect in SalesForce is like years old.
It reminded of small engagement i had with football club Arsenal Kiev back in 2002. Team was purchased by then Kyiv mayor Oleksandr Omelchenko as city municipal club and he invited as head coach Vyacheslav Hroznyi from famous Moscow club Spartak. With new head coach club set very aggressive goals and to support the excitement management create PR plan to grow number of raving fans. Part of the plan was also redesign of club's website that was struggling with less than 100 visitors per day. I already had agreement to support FC Arsenal Kyiv IT infrastructure - compliment to old friend from Uzhgorod. So naturally offered my service to run website redesign project.
First major decision was whether to go with established design studio or individual web designer. As our goal was to create public buzz about FC Arsenal I offered to run public competition. Idea was accepted and Vyacheslav Hroznyi became head of jury (plus 2 representatives from club administration). While over dozens of web developers competed in building new web design for FC Arsenal i went on search for quality hosting. After internship at ISP TexasNet i had very fond feelings for San Antonio, Texas so young hosting company from same city - Rackspace - became immediate favorite. That is when i contacted them and asked for quote for dedicated hosting.
At the end of competition i got better offer from ISP in Ukraine and didn't purchase hosting from Rackspace.
11 years later they still had record of that old inquiry, the record successfully migrated from old marketing system to new cloud based one - SalesForce, and was updated last week with new business opportunity in BigData.
Huh, the fact that company keeps prospects for so many years was "jaw dropping" experience - Texas style marketing.
To Be Continued...
September 14th, 2013
Decision to visit came from BigData buzz going on for awhile in IT industry. While BigData is mostly approached today from perspective of computational parallelism for terabytes of mostly unstructured content the alternative is to approach it with complex statistical techniques. And desktop software JMP is best market response for in-depth statistical analysis of data.
But this post is about pivot that happened last week. Few weeks ago I signed up for trial version of distributed database as a service - CloudAnt. After few email exchanges with account manager I was offered to visit CloudAnt office at San Antonio, conveniently co-located at Rackspace - one of the biggest hosting and cloud provided in USA (and most probably in the world). With JMP Summit ending around noon on Thursday i had few spare hours and agreed. It turns out to be most exciting event of the whole trip.
Rackspace office is former shopping mall, that was purchased and transformed into technology mecca. Read more from NY Times article.
While million plus square feet office is amazing by itself the true wow moment came when Rackspace employee told me that he got confused that my record as prospect in SalesForce is like years old.
It reminded of small engagement i had with football club Arsenal Kiev back in 2002. Team was purchased by then Kyiv mayor Oleksandr Omelchenko as city municipal club and he invited as head coach Vyacheslav Hroznyi from famous Moscow club Spartak. With new head coach club set very aggressive goals and to support the excitement management create PR plan to grow number of raving fans. Part of the plan was also redesign of club's website that was struggling with less than 100 visitors per day. I already had agreement to support FC Arsenal Kyiv IT infrastructure - compliment to old friend from Uzhgorod. So naturally offered my service to run website redesign project.
First major decision was whether to go with established design studio or individual web designer. As our goal was to create public buzz about FC Arsenal I offered to run public competition. Idea was accepted and Vyacheslav Hroznyi became head of jury (plus 2 representatives from club administration). While over dozens of web developers competed in building new web design for FC Arsenal i went on search for quality hosting. After internship at ISP TexasNet i had very fond feelings for San Antonio, Texas so young hosting company from same city - Rackspace - became immediate favorite. That is when i contacted them and asked for quote for dedicated hosting.
At the end of competition i got better offer from ISP in Ukraine and didn't purchase hosting from Rackspace.
11 years later they still had record of that old inquiry, the record successfully migrated from old marketing system to new cloud based one - SalesForce, and was updated last week with new business opportunity in BigData.
Huh, the fact that company keeps prospects for so many years was "jaw dropping" experience - Texas style marketing.
To Be Continued...
September 14th, 2013
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