In movie "The Internship", rented last weekend, I liked idea of mobile app that prevents phone owner from sending messages under influence by asking complex equations to validate sane and sober mind.
Similar approach can be used in preventing impulse purchases by delaying checkout - Snail Checkout - for validation of "ROI" (return on investment). In this context phone would intercept entry of credit card and request for validation of purchase. To make good cause spin on this app if the owner decides to cancel checkout then 10% of amount would be accrued for charity of owner's choice.
On the other hand if during checkout alternative product is found, offered, and purchased then merchant would owe 10% to charity of choice by app owner.
The idea of preventing or intercepting impulse purchases with "strings attached" to charity may be one of game changers (or shaping) in e-commerce world by reducing buyer remorse. This way damage to brand by bitter customers can be significantly reduced if merchant adopts integration with snail checkout. In this case 10% from not happened transaction will go to charity of merchant choice.
Without experience in mobile development would be curious to hear how complicated (or feasible) development of such app could be.
Is business model to offer snail checkout viable?
best regards,
Roman Havrylyak
12/1/2013
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