Tonight downtown club "Standard" in Knoxville, Tennessee hosted StartUp Day 2013 - celebrating entrepreneurship. Out of over a dozen sales pitches the memorable, that have chance for national or even global recognition, were only two: FiveWorx by Patrick Hunt and musical entertainment from Jonathan Sexton.
In fact performance from Jonathan kind of reminded movie Ice Princess when newcomer dancer turned on the crowd. By watching how people reacted by clapping in tone to his music I thought "he is going places" and tried to shazam his song to purchase it. Shazam did not recognize the song nor the singer. During break I had quick chat with "going places" musician and told him about bad experience to purchase his song. Conversation quickly switched to indie and StartUp Day 2013. I started to pitch Jumpstart Our Business Startups (JOBS) Act and how SEC (Stock Exchange Commission) is delaying definition of rules of the new game - Equity CrowdFunding.
Later at home, after googling musician, i found that he also is entrepreneur and even won MTV Music App Award according to interview from local TV station - WBIR.
Interestingly that impulse decision to purchase his song via shazam led back to idea described in blog post last week - ShopSnapShot - about how convenience to capture lead and slow-nurture it to sales may create new trend - CrowdSelling. In context of music it maybe something like ShopVoiceMemo, where person records song memo (or simply voice memo), then uploads to CrowdSelling site for quotes and suggestions from Internet users.
Next level of CrowdSelling would be Equity CrowdSelling, but only after SEC officially published rules for JOBS Act.
best regards,
Roman Havrylyak
11/21/2013
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